The Importance of the Russian Market In The Key of Video Gaming PR or Why You Need To Promote Your Game in Russia Urgently.

//The Importance of the Russian Market In The Key of Video Gaming PR or Why You Need To Promote Your Game in Russia Urgently.

The Importance of the Russian Market In The Key of Video Gaming PR or Why You Need To Promote Your Game in Russia Urgently.

Huge Gaming PR Potential For Your Projects

At the present time cybersport and gaming industry taking a huge coverage in gaming PR in Russia. Conference and tournaments are hosted very often, and the biggest event «Igromir» assembles under its roof more than 150 000 fans and that number is growing every year. And then imagine that’s only beginning of the greatest gaming industry development in Russia.

It is well-known that Russia has become a key market in gaming industry and ignoring that fact developers just lose a lot of fans…and money. Promoting game on the Russian market developers highly increase their sales and if game developing studios run PR and marketing campaign with the proper gaming PR and marketing agency they would definitely increase their sales many times over.

Number of gaming fans in Russia

As an example we use statictisc from Steamspy to make visual graphs. You can see, Russia is a TOP 3 country, it has over 25 millions of fans and 94% of them are playing games on PC.

Age categories among Russian gamers

Over 87% of all Russian players are men one of 2 age groups: from 18 to 24 (35%) or from 25 to 34 (35%). See graph above for detailed statistics.

As a non-standard example of features of the Russian gaming market we can consider costs Virtus.pro spends every year only on salaries, it is more than $2,4 million! It is just one gaming team.

Russian players are not only playing games, but also watch the gaming process from the best players in the world. As an example: active unique Twitch users from Russia are more than 8 millions every month! A huge base of opinion leaders and streamers will spread your game without any problems. In our gaming PR agency we keep in touch with most popular Streamers, Youtubers and opinion leaders.

Urbrus employes only professionals with huge experience in PR and marketing of games whether it’s a big or indie project. We are not promote everything. Urbrus specializes only on video games and gaming technologies PR. We understand all the details of the Russian market and we have strong relationships with TOP Russian gaming outlets and opinion leaders. It is easy for us to develop PR campaign bearing in mind features of Russian market.
We are the best conduit between your games and our market.

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2018-03-23T17:17:39+00:00 March 20th, 2018|Blog Post|

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